Ready-to-wear retail group Beaumanoir is in the running to acquire French clothing label Naf Naf which was put up for sale around 18 months ago and is valued at about EUR200m (US$260.08m).
 
A Beaumanoir spokeswoman told just-style that the company had made an offer for Naf Naf and that negotiations were currently taking place.
 
Set up in Paris' Sentier garment district in the 1970s by the Pariente brothers, the company's main brand is its Naf Naf line of women's ready-to-wear fashions, targeting the 18- to 25-year-old segment.
 
The company also owns another brand, Chevignon, which targets the mid- to high-end men's sportswear market and particularly the 25- to 40-year-old set.
 
Naf-Naf employs 1,500 staff and has 440 points of sale in 50 countries, including 150 of its own shops in France and 20 in Europe. 

Beaumanoir recently launched a range of men's and women's jeans under the Bonobo brand. A network of 110 Bonobo boutiques is expected to be in place by February 2008.

It already has a chain of close to 400 stores in France trading under the Cache-Cache and Patrice Breal women's wear brands. 

By Stuart Todd.