Ladies' wear chain Bebe Stores has revealed that CFO Walter Parks is to take on the additional role of COO.

Parks will now be responsible for finance and accounting, investor relations, planning and allocations, distribution and logistics, information technology, real estate and construction, corporate procurement and legal issues.

"I am very pleased to announce Walter's promotion to COO of the company as well as CFO. During his time with the company Walter has been a strong partner to me and I look forward to our future success as we continue to position Bebe to become a billion dollar brand," said Greg Scott, CEO.

Parks has served as CFO since joining the company in December 2003 where he has focused on company-wide financial and operational disciplines.