Women's apparel retailer Bebe Stores Inc has named Barbara Wambach as president and chief operating officer of the company's Bebe Sport division.

Wambach, a 20-year veteran of the specialty retail industry, will join the company on February 16.

Prior to her appointment by Bebe, she served as executive vice-president of GapBody in addition to posts at eLuxury, DFS and Neiman Marcus.

Bebe Stores CEO Manny Mashouf said the company was "very pleased" to welcome Wambach aboard.

"Barbara has an excellent background as an accomplished leader and as an outstanding merchant," he said.

"Barbara brings a great deal of experience and a valuable skill set that will help grow the Bebe Sport brand and bring the organisation to the next level."