Women’s fashion retailer Bebe Stores Inc on Thursday said that based upon month-to-date sales it now expects November same-store store sales to be in the negative mid to high teens.

The California-based operator of 176 stores in the US and Canada said that as a result, it also now expects same-store sales for the December quarter to be in the negative mid teens.

"Bebe has begun its transition from a casual assortment to a more sophisticated assortment, with a focus on wear-to-work merchandise, and we believe some customers from prior years have not yet re-discovered our more sophisticated product line," said CFO and CAO John Kyees.