Italian fashion giant Benetton has become the latest company to join a ban on angora wool, pledging to boycott the fibre from all its collections sold in around 6,000 stores worldwide.

"Benetton Group confirms the decision to stop using angora wool in all its collections sold around the world," the company said.

It added: "In line with United Colors of Benetton’s long-standing commitment to social issues - including animal welfare - we have already stopped the use of angora in our production. Once current inventory is sold, no more angora products will be available in the stores."

The move follows a multi-pronged campaign by animal rights activist PETA. An investigation by the group in 2013 at ten farms across China - which is responsible for 90% of the angora fur trade - revealed that workers violently rip the fur out of rabbits' skin as the animals scream in pain.

More than 70 brands and retailers have so far committed to end the use of angora, including C&A, Gap, H&M, Inditex and Levi Strauss. Click here to view the full list.