Benetton transported 36 Whole Garment knitting machines to its headquarters in order to manufacture completely in-house

Benetton transported 36 Whole Garment knitting machines to its headquarters in order to manufacture completely in-house

Italian fashion retailer Benetton has revealed a new take on its signature pullover, which is totally made in Italy utilising a seamless knitting technique that eliminates yarn wastage and reduces environmental impact. 

Set to launch next month, the TV31100 – named after the postal code of Treviso, where the company was founded in 1965 – has seen Benetton transport 36 Whole Garment knitting machines to its headquarters in order to manufacture the garments completely in-house.

According to the company, the idea was to create something that not only celebrates the brand's roots and history, and embodies its DNA and pioneering spirit, but also revives an important connection with its home territory.

Created with quality 90% merino and 10% cashmere yarns, the seamless TV31100 is manufactured with Whole Garment Technology, a knitting technique that eliminates yarn wastage and has a reduced environmental impact, Benetton says. It is also totally seamless for a "perfect figure-hugging fit that allows the greatest freedom of movement." 

TV31100 will be available as a limited edition from November. Available for both men and women, it will comes in six colours; black, green, brick red, blue, purple and yellow.

Earlier this year, Benetton was praised by environmental activist group Greenpeace for its efforts to clean up its supply chain.

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