Fashion brand Bernardo Fashions has opened its own men's outerwear division, and named Barry Kantrowitz as managing director for the new venture. A premiere collection for the new Bernardo Men line will be introduced for autumn 2004.

Kantrowitz will head up the sales team and oversee all operations of the new division. He joins Bernardo from Couture Merchandise LLC, where he held the post of vice-president, merchandising for seven years and, previously, national sales manager for six years.

Over the past three years, Bernardo has generated more than $300 million in retail sales of its machine-washable, machine-dryable suede, leather, faux shearling and wool/cashmere apparel.

The New York-based company tested a limited line of men's jackets in machine-washable suede for autumn 2003 under a licensing agreement with Excelled Sheepskin & Leather Coat Corporation. This led to $3 million in wholesale orders from retailers including Nordstrom and Carson Pirie Scott.

The 50-style collection will include a range of designs in machine-washable and machine-dryable suede, New Zealand lamb and goat nappa, and wool/cashmere blends. Suggested retail prices will be $175-395.