Columbia Sportswear Company, a leader in the active outdoor apparel and footwear industry, has appointed Bill Berta as general manager of its footwear division.

Berta will manage both Columbia and Sorel footwear brands. Columbia acquired the Sorel brand in September 2000 and Berta was named general manager of the Sorel division in January.

"Bill is one of the most knowledgeable, experienced people in the footwear industry," said Tim Boyle, Columbia's president and chief executive officer. "Given his expertise with Columbia footwear and his success in integrating the Sorel brand into Columbia's existing operations, he is the ideal person to lead both footwear brands."


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