Bestseller will stop selling angora from 2016

Bestseller will stop selling angora from 2016

Danish fashion retailer Bestseller has become the latest company to ban the use of angora in its products as it works to tighten its animal welfare policy.

"Despite the fact that we have found no evidence of live-plucking of rabbits at our angora suppliers, we cannot ensure at all times that animal welfare is at an acceptable level at the angora farms which are mainly located in China," says Katrine Milman, responsible for CSR at Bestseller.

"We believe now is the right time for us to take this decision. Animal welfare is of high concern to Bestseller, and we do not accept under any circumstances that animals are harmed in the process of manufacturing our products."

The majority of Bestseller's brands have already stopped using angora in their products, while the rest will phase it out by the end of 2015.

As part of its animal welfare policy, the company does not use real fur of any type in its products nor wool from sheep that have been exposed to mulesing.

The move, which will see Bestseller stop selling angora from 2016, follows a multi-pronged campaign by animal rights activist PETA. An investigation by the group in 2013 at ten farms across China - which is responsible for 90% of the angora fur trade - revealed that workers violently rip the fur out of rabbits' skin as the animals scream in pain.

More than 90 brands and retailers have so far committed to end the use of angora, including C&A, Gap, H&M, Inditex and Levi Strauss & Co. Click here to view the full list.