McClay will take on the role on 28 September

McClay will take on the role on 28 September

The Better Cotton Initiative (BCI) has appointed Alan McClay as its new CEO to lead the group during its next phase of growth.

With effect from 28 September, McClay will replace Patrick Laine, who is retiring, but will continue to manage specific BCI projects during a transition period. McClay has 25 years of experience in senior leadership roles influencing sectoral behaviour in the consumer goods industry.

He said: “BCI’s programme of improved farming practices will not only contribute to the improved well-being of millions of farmers and a better environment, but also promote increased use of cotton by global brands, helping to ensure the long term viability of the sector.”

BCI works with cotton farmers to promote fair working conditions and wants to see Better Cotton become a mainstream commodity, with members including Cone Denim, H&M, Inditex, VF Corp and Levi Strauss & Co.

In July, BCI reached 600 members, a milestone the organisation describes as a "tipping point" that will help it build a more transparent and trustworthy cotton supply chain - and is on track to hit 700 by the end of the year.