Big Dog Holdings Inc, the marketer of branded activewear, casual sportswear and accessories, today reported a 3.8 per cent increase in sales for the first quarter ended 31 March 2002 to $17.54 million. This was up from $16.98m in the first quarter 2001. The company said the sales increase was due to the net addition of 8 new stores, taking the total number of outlets to 206.