Buyers are being sought for one of the UK's leading motorcycle clothing and accessory retailers, Hein Gericke (UK) Ltd, which has been placed into administration.

The firm, which operates 49 shops in addition to a catalogue and an online shopping service, is separate from its German based parent company with which it has a license agreement to trade in the UK.

Administrator Moorfields Corporate Recovery is looking to sell the UK business as a going concern.

"Hein Gericke (UK) Ltd is one of the leading suppliers of motorcycle accessories in the UK and has a well-established infrastructure in place that will allow a potential buyer to focus on generating sales," said joint administrator Simon Thomas.

"Whilst the ongoing economic pressures have affected sales in recent years I am confident the business model has a lot of potential with a dedicated customer base and staff who are obviously passionate about working for the company."

The Hein Gericke brand is sold through retail stores across Germany, Austria, Belgium, Netherlands, Italy, Luxemburg and the UK.