American brand Bill Blass is readying for a relaunch as a global lifestyle brand Bill Blass under the leadership of its newly-named president and chief operating officer, Stuart Goldblatt.

The label closed its women's wear line two years ago, and has been working to simplify its legacy licenses and to take control of its intellectual property and trademarks globally.

Merchandising executive Goldblatt, who until March this year was executive vice president of merchandising for private brands at Macy's Merchandising Group, has been tasked to reinvent the Bill Blass brand for a new generation of global consumers.

The Group plans to begin by launching selective collections of women's and men's apparel in time for spring 2016, before expanding into other product categories.

"Everyone at Bill Blass Group is passionate about infusing new vitality into one of the greatest fashion brands in history. I have received tremendous support from the company's board, which is committing to investing in our future and creating the foundation for a vibrant global lifestyle brand," Goldblatt said.