With interest in American and western-inspired goods reaching a new level of popularity, Billy Martin's USA Inc has completed its acquisition of Billy Martin's Western Wear LA Inc, an upscale retailer of fashion-forward, western-inspired products, including apparel, boots, buckles and related merchandise.

Doug Newton, chief executive officer of BMTN, founded the original Billy Martin's western store in New York, NY, along with Billy Martin, ex-manager of the NY Yankees, in 1978.

According to Newton the company has a two-part growth strategy. "Part one is to extend the brand name to capture new revenue sources. This would include a wholesale division, to serve specialty shops and mass merchandisers; development of a broader portfolio of western-lifestyle experiences and product offerings, including home decor, furnishings and fragrance items; the licensing of a Billy Martin's Western Barbecue dining and food products concept; and an art division, whose products celebrate the beauty, natural resources and history of America.

"Part two of the strategy will be to make acquisitions and potentially merge with other American companies consistent with our positioning. This will provide us with marketing, manufacturing and distribution efficiencies faster than we can achieve through organic development."

He added: "We hope to grow our business, increase market share and bottom-line profits for our shareholders."