Birla Cellulose, the pulp and fibre business of Indian textile conglomerate Aditya Birla Group, has targeted to reduce its water intensity by 50% by 2025 through the use of new technologies.

The company says the technology will be based on the principles of 3R (Reduce, Reuse, Recycle). The best practices in the area of water management and innovations that allows multiple times reuse of water, and technologies such as membrane processes to clean up and recycle the waste water have been applied across all fibre sites of Birla Cellulose successfully reducing the water intensity by 30% from the baseline of 2015, it says.

This has resulted in some of the sites creating new benchmarks for water intensity in the global viscose industry.

Dilip Gaur, business director for the pulp and fibre business of Aditya, says climate change and water scarcity are the two biggest concerns of the global community today and need to be addressed by concerted efforts. "A strong focus on reducing fresh water intake can result in fresh water being available for alternative uses."

Reducing fresh water intake also leads to equal reduction of the waste water discharged, thus creating a large positive impact on the environment, Gaur added. Birla Cellulose is in the process of applying "the most stringent norms" across all its fibre manufacturing sites, by going beyond the applicable regulatory norms, and implementing the European standards (referred to as EU BAT norms) for wastewater discharge.

Aligned to the United Nations SDG 6, Birla Cellulose says it is committed to improve the availability of water, the most precious shared resource, for the people and the planet. It is in alignment to the strategy of Birla Cellulose of making the business more sustainable by being the leader in implementation of the sustainable business practices in the man-made cellulosic fibre industry.

Birla Cellulose is a part of the US$48.3bn Aditya Birla Group's Pulp & Fibre business. With 12 manufacturing units and five R&D centres in six countries, it has grown steadily over the last six decades. Going forward, the Pulp & Fibre business will intensify focus and strengthen its speciality portfolio towards value-added, green textile solutions for the future.