Black Friday helped UK online retail sales to break records

Black Friday helped UK online retail sales to break records

Black Friday helped UK online retail sales to break records in November, according to new figures. 

According to the IMRG Capgemini e-Retail Sales Index, the 37% month-on-month surge was the largest October-November increase in the 14-year history of the index, while the 20% year-on-year increase was the biggest in 2014 to date.

Overall, an estimated GBP12.1bn was spent online in November, with an average basket value, excluding travel, of GBP78 (US$122.59). 

The figures suggested that Black Friday had contributed hugely to the growth, with sales up 44% in the week commencing 23 November, compared to the previous week.

“Sales on Black Friday alone surged 135% year-on-year as consumers flocked to retail websites on what turned out to be the busiest online shopping day of the year, to date,” said Tina Spooner, chief information officer at IMRG.

“Black Friday was our biggest ever day for online sales at Moss Bros and it surpassed Cyber Monday, which we were expecting to be bigger, and even last year’s Boxing Day sales,” said Neil Sansom, e-commerce director at Moss Bros.

“Black Friday demand at Moss Bros was over 200% up on the year and we can only see this getting larger in future years, as the UK consumer has now embraced the American Black Friday tradition.”