Black Friday shopping is “here to stay” in the UK, with more shoppers than ever planning to take part, according to a new survey. 

And, while electricals retailers are set to benefit, clothing and footwear businesses should also reap the rewards, the Verdict research suggests.

Based on an online survey of 10,000 UK shoppers in October, Verdict said 47% plan to make a purchase tomorrow, with that figure rising to 61% among women, 56% for 15-24-year-olds and 59% for 25-34-year-olds – but falling to just 28% among over-65s.

Verdict said it expected Black Friday to become “a permanent fixture” in the UK retail calendar as consumer demand continues to grow.

“With many shoppers still not prepared to pay full price, resulting in high levels of shopping around, providing unbeatable discounts and unique offers will prove crucial on Black Friday 2014 to seize consumer spend,” said Verdict analyst Kate Ormrod.

“Given the challenges faced by many in the UK retail sector this year, Black Friday will also prove useful for many clothing and footwear players left with high levels of winter stock such as knitwear, outerwear and accessories, following the unseasonably warm autumn.”