Blair Corp is reorganising its executive duties after long-time executive vice president Blair T Smoulder announced his retirement in August after 36 years with the catalogue and direct marketer of women's and men's apparel.

Robert D Crowley is the new senior vice president for men's wear, home and marketing services and Thomas P McKeever senior vice president for operations and administration.

Bryan J Flanagan will expand his duties as chief financial officer to oversee Blair's credit management and corporate development programs.

The reorganisation will also have John Zawacki, president and chief executive officer, initially overseeing the company's women's wear and Crossing Pointe units.

The company also named Marsha D Maier vice president of men's wear. Maier has been merchandising director since 1996.