Fashion operator Blue Holdings has appointed Burt Damsky as its new president of sales and Alicia Gabaldon as its new VP of merchandising.

Damsky joins the company with over 20 years of senior-level experience in sportswear and apparel, most recently as vice president of Southpole's Lot 29 division.

He also previously served as vice president of Lemon Grass and 52Weekends, having began his career as a sales executive for Cherokee Apparel Group.

Gabaldon, meanwhile, joins the company with ten years of experience in high-end apparel, most recently being director of merchandising at Rock and Republic & Ralph Lauren.

Previously she served as senior merchandise manager at Tommy Hilfiger, and has been a buyer for both Prada USA and Donna Karan.

Blue Holdings, whose brands include Antik Denim, Taverniti So Jeans, Faith Connexion and Yanuk, said that the appointments represented an "important and very positive step" in its strategic turnaround plan.