Private equity firm Blue Capital Partners has acquired Next Level Apparel, a designer and supplier of casual wear to the promotional product and other decorated clothing markets.

The deal, the terms of which were not disclosed, marks the first platform investment for Blue Point IV, the firm's fourth middle-market buyout fund.

Founded in 2003 and headquartered in Gardena, California, Next Level's products are sold blank and marketed under the Next Level brand. 

"Blue Point knows the apparel sector extremely well and we are excited for what is to come in our partnership," says Joe Simsoly, founder, and CEO of Next Level. "Blue Point's strategic approach and resources will help further develop and diversify our ability to provide quality, fashionable apparel to our customers."

Jeff Robich, a principal with Blue Point, added: "Next Level is an established platform operating in the rapidly growing fashion basics category with significant avenues for future growth. The company's leading position, strong relationships and brand reputation with the major distributors and decorators make this a great opportunity for Blue Point to be a value-added partner and help facilitate the company's continued growth."  

Next Level is understood to have been one the companies vying to acquire the American Apparel brand last year but was usurped by Canada's Gildan Activewear.