Online luxury retailer Bluefly has today (12 June) named former Saks Fifth Avenue and LVMH executive Scott Erdman as its new senior vice president of merchandising.

Erdman joins the company with 15 years of retail, merchandising and online experience. He most recently served as general merchandising manager at Swirl by DailyCandy, a start-up retail venture under the DailyCandy Enterprises portfolio.

"We are very excited to bring Scott on board," said Bluefly CEO Joseph Park. "Scott's retail and e-commerce experience is aligned perfectly with the luxury branded offering we present to our customers at Bluefly and Belle & Clive."