• Q4 net sales up 17% to $28.6m
  • FY net loss decreased 7% to $4m

Online retailer Bluefly has swung to a Q4 net income of US$269,000, compared to a net loss of $148,000 in the fourth quarter of 2009, but still posted a loss for the full-year.

The company also announced a 17% and 9% increase in net sales for the fourth quarter and full year of 2010, respectively.

Melissa Payner, Bluefly’s chief executive officer, said: "Our strategic investment in inventory complimented by the success of our Closet Confessions marketing campaign drove increased average order size and new customer acquisition leading to double digit topline sales which resulted in a profitable fourth quarter. As we begin fiscal 2011, we are pleased with our positioning."

Click here to view Bluefly's full Q4 and full-year statement.