Extreme sports-oriented apparel company Bluetorch Inc has named Fred Godshall as production manager of its Unboxed Distribution Inc and Total Sports Distribution subsidiaries.

Godshall, an eight-year apparel production and sourcing veteran, recently served as head of manufacturing for women's clothing company Kristesse Inc.

Bluetorch CEO Bruce MacGregor described Godshall as a "well known" industry personality.

"We are very happy to have Fred as a member of our management team," MacGregor said.

"He has exceptional contacts with factories and fabric sources both domestically and in Asia.

"As we gear up production of the Bluetorch, TSABrand and Airwalk fall 2004 product lines, he will be very effective in maintaining stringent quality control procedures and achieve gross margin objectives."