Arne Arens will be joining the company as incoming chief executive officer, effective March 1

Arne Arens will be joining the company as incoming chief executive officer, effective March 1

Boardriders Inc, a global action sports and lifestyle company that owns the Quiksilver, Billabong, and DC Shoes brands, has named former VF Corp executive Arne Arens as incoming CEO.

Arens, who will take up the role on 1 March, will succeed current CEO Dave Tanner who will remain on the company's board of directors. 

Arens has spent the past ten years at VF Corporation where he most recently served as global brand president of The North Face, having previously held leadership roles for the brand in both Europe and the Americas. Prior to his time at VF, Arens spent eight years at Nike where he held several marketing and commercial roles and led the company's football business in Germany, Austria, and Switzerland during a period of rapid growth. 

Beginning in 2015 and in partnership with Oaktree Capital Management, Tanner led the restructuring and turnaround of Boardriders' predecessor company Quiksilver, Inc as well as the 2018 acquisition of Billabong International, Ltd. Tanner and the Boardriders team then successfully drove US$100m of integration synergies ahead of schedule, established a highly-leverageable global brand platform, and drove Boardriders' pivot to a growth agenda and e-commerce surge. Most recently, the company secured its continued financial stability with a successful post-Covid global refinancing. 

"I am enormously proud of what our teams have accomplished through our joint vision, passion, and stamina during my five and a half years with the company—the most challenging and rewarding of my career to date," Tanner said. "Collectively, we have overcome innumerable obstacles to protect our brands and their heritages, built an unparalleled global platform for the action sports space, and have extended those capabilities commercially into the global marketplace.

"As a significant investor and continuing board member, I look forward to working with Arne to continue building on our success in the years ahead. Boardriders' future is brighter than ever, and I thank our entire global family for making that possible."

Arens added: "As an experienced action sports executive, I know this industry, its people, and markets and am certain the best is yet to come for our brands."