Retailer The Bon-Ton Stores has purchased SPSS' predictive analytics software to better understand and predict its customers' future behaviour.

SPSS' predictive models are designed to ultimately help organisations boost sales and customer satisfaction.

Bon-Ton's senior VP of marketing and administrative services, Mike Hayes, said: "At Bon-Ton, we are always trying to exceed our customers' expectations. SPSS predictive analytics software will help us better determine our customers' acceptance of new marketing, sales promotions and events."

SPSS president and CEO Jack Noonan added: "Retailers know the importance of providing superior satisfaction to customers. Bon-Ton's selection of SPSS demonstrates the growing utility of predictive analytics in the retail space and its ability to drive customer loyalty."

Bon-Ton operates 283 department stores - including eight furniture galleries in 23 states throughout the northern US - under its namesake nameplate, as well as Elder-Beerman, Carson Pirie Scott, Younkers, Herberger's, Bergner's, Boston Store and Parisian.