Connolly will take up her position later in the year

Connolly will take up her position later in the year

UK women's wear retailer Bonmarché has tapped sourcing and buying veteran Helen Connolly as its new CEO. 

Connolly, currently senior buying director for George at Asda and responsible for all women's clothing, non-clothing and male and female essentials, will take up her position later in the year. She will succeed Beth Butterwick, who last year revealed she would be stepping down to join Karen Millen as chief executive. 

Bonmarche CEO to exit amid profit warning

Connolly has also previously served as category director for buying and design, and buying manager of women's wear at George at Asda. 

She was formerly head of sourcing for women's wear and girl's wear from China, Thailand, India and Sri Lanka at Next Plc, and has also worked within Arcadia Group as head of buying at Dorothy Perkins. 

"Helen's expertise in buying, merchandising, sourcing, product, and business development is first-class, and she has demonstrated a dedicated focus on delivering a high quality consumer experience," said chairman John Coleman. 

Earlier this year, Bonmarché named Geraldine Higgins as its new product director, tasked with driving the company's product and range development. 

Bonmarche hires Higgins as product director

In December, the company, which sells clothing and accessories for women over 50, said trading conditions were "very challenging" and lowered its full-year pre-tax profit guidance to between GBP10.5m (US$15.8m) and GBP12m.

Analysts at the time said that while good progress has been made modernising and repositioning the business, the warning was likely to raise questions over the robustness of its brand proposition.