• Shares in the online retailer were up by more than 2.5% this morning. 
Boohoo said trading has remained strong across its key brands with a record performance across the Black Friday weekend

Boohoo said trading has remained strong across its key brands with a record performance across the Black Friday weekend

Boohoo has hailed a record performance across the Black Friday weekend and says it is trading in line with market expectations in the lead up to the key holiday trading season.

In an update this morning (3 December), the online fast fashion retailer said that since its half-year end, trading has remained strong across its key brands – which include Boohoo, PrettyLittleThing and Nasty Gal – while both warehouses have had a strong operational performance.

Its newly acquired brands, Karen Millen, Coast, and MissPap, have been successfully integrated onto its platform and initial ranges have been "very well received."

In addition, the group adds it continues to broaden its product ranges as it progresses its multi-brand strategy.

The update comes after a 43% surge in group sales for the first half of the year helped Boohoo revenues exceed GBP1bn in the previous 12 months for the first time in its history.

The retailer will provide further an update for the four months to 31 December 2019 on 14 January 2020.