Reaney previously served as director of product operations at value fashion retailer Primark

Reaney previously served as director of product operations at value fashion retailer Primark

UK online fashion retailer Boohoo has named former Primark executive Andrew Reaney as its new group director of responsible sourcing.

Reaney, who joined Boohoo on 14 September, previously served as director of product operations at value fashion retailer Primark where he had also worked as trading director and director of buying. He left the company in September of last year, according to LinkedIn. 

His appointment comes after Boohoo pledged to strengthen its sourcing team and work more closely with suppliers after an independent review into its UK supply chain identified "many failings."

The probe, which was conducted by senior barrister Alison Levitt QC, was launched after media reports surfaced in July that one of Boohoo's Leicester-based supplier factories was paying staff just GBP3.50 (US$4.38) an hour to work in unsafe conditions and in breach of UK coronavirus lockdowns.

While the investigation determined Boohoo's business model is not founded on exploiting workers in Leicester, the retailer outlined a series of actions to implement Levitt's recommendations – including the newly-created role of group director of responsible sourcing, and a commitment to develop and implement a new set of Purchasing Principles for its buying teams, which will be mandatory across all brands.

Last week, the retailer said its leadership is "absolutely committed" to delivering change, despite calls by UK MP Liz Kendall for the replacement of the company's chair and CEO.

The group recently upped its full-year guidance on the back of a double-digit hike in both earnings and revenue for the first half, which came despite the launch of the independent review during the period.