Bosideng International Holdings Limited, China’s largest producer of down apparel, is expanding its non-seasonal business with the launch of a new trendy fashion line.

‘Bosideng Vogue’ targets office workers and middle class consumers, with products supervised by a French fashion consultant.

The brand also adopts a new production mode, with merchandisers driving product design so that products in every season, every region and every outlet are updated in line with market demand.

“Being able to serve our customers all seasons throughout the year with our quality products has always been our goal and mission,” explained Mr Gao Dekang, chairman and CEO.

“The launch of 'Bosideng Vogue' signifies an important step of the group's execution of non-seasonal products and transformation into a diversified apparel conglomerate.”

Bosideng currently distributes its brands – Bosideng, Snow Flying, Kangbo, Bingjie, Shuangyu and Shangyu – to 5,855 retail outlets in more than 65 cities across China.

Last year it made its first foray into men’s wear by buying UK formalwear retailer Greenwoods Menswear, and formed a joint venture company to sell the Rocawear brand in Greater China.