Oscar De La Hoya, WBC Welterweight Champion of the World, has been signed by Perry Ellis International as the new spokesman for its John Henry line of men's sportswear.

"The John Henry brand is a contemporary business casual lifestyle brand, whose core customer is the man who understands quality, fashion and style," said Oscar Feldenkreis, president and COO, Perry Ellis International.

"Additionally, the Latin consumer segment is emerging as one of the hottest opportunities for John Henry and fashion providers today. This customer is brand loyal, fashion conscious, and favourable to brands that are specifically marketed to the Hispanic consumer. As a result, Oscar de la Hoya is the ideal spokesperson for the John Henry brand."

De La Hoya will feature in John Henry advertising and will be available for limited in-store appearances.