Brandix Lanka is targeting growth in activewear categories with a new central services hub for the group's activewear units in Sri Lanka and India.

The company is building a US$2.5m central services facility, called the 'Brandix Centre of Inspiration - Active', in Ratmalana, Sri Lanka, to take over all front-end services of the group's active wear companies.

Brandix CEO, Ashroff Omar, said in a statement that "the establishment of a centre of inspiration for Brandix Activewear would enable the group to move to new frontiers and focus on categories where it could be a dominant player on a global scale." 

These product categories include knit tops and bottoms such as men's and women's underwear, T-shirts, polos, jackets, hoodies, camis and pants.

The new central services hub, which is due to start operations in May 2008, will provide specialised front-end services for activewear manufacturing units in Sri Lanka and at the Brandix Apparel City in Vizag, India.

These services include design, marketing, merchandising, sourcing, work study, sampling, planning, warehousing, cutting, information management, finance and human resource management.

The company will also invite other key operators in the activewear supply chain to join in.

The facility, which is due to start operations in May 2008, is expected to have a turnover in excess of US$200m. Brandix' current customers in the activewear segment include M&S, Ann Taylor, H&M, Hanes and Victoria's Secret.

Brandix already has a similar facility supporting its casual wear production, and the company said the concept had worked well.

By Dilshani Samaraweera.