The IPF will accelerate progress made in all areas of sustainability

The IPF will accelerate progress made in all areas of sustainability

The British Fashion Council (BFC) is to launch a platform to help brands navigate the topic of sustainability by bringing together opinion and best practice across the fashion industry.

Through its new Institute of Positive Fashion (IPF), the BFC also hopes to kick-start much-needed change informed by research, expert opinion, industry insights and the significant industry experience of individual businesses and organisations.

The BFC says it recognises that the fashion industry engages consumers daily, and whilst it is often seen as forward-thinking, it can also have a negative impact on the planet through its global supply chains.

"There is an urgent need for industry-wide coalition to help set industry standards in a new way, embrace innovation and develop the need for leaders to create green businesses fit for the future and enable positive change," it explains.

The IPF ambition has been pushed forward by the Positive Fashion Committee since early 2019. The next quarter will see further development of the programme that will build on the existing resources of the Positive Fashion Committee.

Sustainability has been a part of the BFC's strategy since 2006. The Esthetica showcase put sustainable fashion at the heart of London Fashion Week before evolving into Positive Fashion in 2013, a platform designed to celebrate industry best practice and encourage future business decisions to create positive change.

Many international organisations are also taking action, from BFC's counterparts in other territories to the G7 Fashion Pact, which includes several British businesses including Burberry and Stella McCartney and local organisations such as Fashion Revolution and Common Objective.

The BFC says it is "uniquely placed" to help lead the change, and will bring together a broad range of businesses and stakeholders as well as leverage global platforms such as London Fashion Week and The Fashion Awards to reach international audiences.

To coincide with London Fashion Week from 13-17 September, DHL and the BFC have commissioned a White Paper highlighting the importance of sustainability in the fashion industry, including recommendations ensuring positive fashion remains at the heart of the industry. 

Expert analysis

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