Brooks Sports has promoted Trip Allen to vice president of footwear design and development.

Allen has been promoted from director of design - footwear. He has been with the company since the beginning of the year and will oversee the development of all footwear from concept and design through the development stage.

"Trip's talent and experience is a perfect match for the Brooks brand,'' said Jim Weber, president and CEO of Brooks Sports Inc. "He understands our running consumer. We look forward to continuing to showcase his design influenced in our footwear.''

Allen has served in lead design roles in various categories from outdoor footwear to golf including special make-ups at footwear companies including Nike, Adidas, and Fila. He holds numerous patents in the footwear industry for his innovations in components and design, and has earned industry recognition as a leader in trend spotting and colour direction.