Footwear chain Brown Shoe Co on Monday agreed a licensing partnership with Warner Bros to create four new footwear lines based on Warner Bros' animated and cartoon characters.

The St Louis-based firm will launch footwear featuring Looney Tunes characters Tweety and Taz, along with DC Comics Super Heroes Superman and Supergirl, at major mass market and other footwear retailers for the back-to-school season.

The products will be aimed at children aged from three to seven and include athletic shoes, casual shoes, boots and slippers. Fnancial details were not disclosed.

"Warner Bros' DC Comics and Looney Tunes characters, from the heroic to the hapless, have a timeless appeal. Today's kids love them and parents fondly remember them from childhood," said Marci Ranger, director of children's marketing for Buster Brown & Co, the kids' division of Brown Shoe.