Mark Bryden has been named vice president and general manager of Timberland's North America operations, a newly-created role that gives him responsibility for all marketing, retail, wholesale and ecommerce business.

Mark joins Timberland following three years as president and general manager of SmartWool Corporation, the outdoor performance brand which was acquired by Timberland in 2005.

During his tenure, SmartWool has seen record growth with the launch of sport and lifestyle apparel and expanded into international markets.

Prior to joining SmartWool, Mark spent 26 years at Levi Strauss & Co, serving in a variety of sales and marketing positions before transitioning to the company's international and supply chain management organisation.

"I believe we have a solid foundation on which to build, and I look forward to working with the Timberland team to bring the brand to its rightful place in the market," Bryden said. 

In his new role as VP and GM of North America for Timberland, he reports to president and CEO Jeffrey Swartz.

Replacing Bryden at SmartWool is Mark Satkiewicz, vice president of sales, who has been promoted to fill the role of president and general manager.