Continuing to develop its online offer is part of attempts by luxury brand Burberry to manage its business amid the uncertain macro-economic environment.

Speaking to journalists today (10 July), CFO Carol Fairweather, said that online performed "strongly" during the first quarter, as the company moved control of its websites to each of the regions in which it operates, in order to provide consumers with a more "seamless experience".

The company is seeing sales via in-store iPads increasing, while also trialling a 'click and collect' scheme in some of its flagship markets.

Fairweather said there is a sustained focus on conversion, with the company investing in footfall counters to help measure this better.

Over the quarter, retail revenue increased 18% on an underlying basis to reach GBP339m (US$504.7m), while comparable store sales increased 13%.

Fairweather said outerwear and large leather goods accounted for half the growth in its mainline range. Its strategy to develop its men's range seems to be paying off, with the company reporting a strong performance in men's accessories, which were up more than 25% and accounted for 20% of accessories sales.

The company was "pleased" with its performance in China, with Fairweather saying that the division recorded double-digit comparable sales in the quarter, including two store openings in the "flagship" market of Shanghai.

Bank of America Merril Lynch analyst Mark Wallis described the results as "strong", adding they should bode well for the rest of the luxury sector.