UK luxury brand Burberry is planning to grow its market presence in the US, eyeing potential locations such as Kansas, Indiana and Ohio.

The move comes as Burberry's new chief executive Angela Ahrendts looks to increase the brand's international standing.

Ahrendts, an ex-VP of Liz Claiborne, also wants to grow Burberry's product selection and generally increase retail presence.

The US, where Burberry has 36 stores at present, currently forms about a quarter of the company's turnover.

The brand has attracted a bad press in previous years thanks to its association with 'chavs' - the so-called British underclass.