Luxury brand Burberry is embracing its British heritage with a new campaign that will allow consumers to pre-order items from its catwalk show.

The company today (29 May) said customers will be able to browse and buy products from the autumn/winter campaign for the first time, ahead of drop deadlines. Shoppers can access products via the campaign gallery and short films with imagery and music on Burberry's website.

The campaign will run across other platforms including Facebook, YouTube, Twitter, Google+ and Instagram.

"We wanted to play with everything that's at the heart of the Burberry world - celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way," said Christopher Bailey, Burberry chief creative officer.

The campaign will launch on 1 June.