Luxury business Burberry has committed to the elimination of hazardous chemicals from its supply chain after a Greenpeace campaign.

The UK company will complete the elimination by 1 January 2020, the environmental organisation said, following two weeks of campaigning on social media channels and Greenpeace protests outside stores from Beijing to Mexico City.

Apparel will be the top priority for the company, which Greenpeace said would also start disclosing chemical discharges from suppliers in the “global South” by the end of June this year.

By 1 July 2016, Greenpeace added, Burberry had said it would eliminate all per- and poly-fluorinated chemicals in its supply chain.

“Burberry’s commitment to rid us of these hazardous little monsters opens a new chapter in the story of toxic-free fashion,” said Ilze Smit, Greenpeace detox campaigner.

“In taking this landmark step, Burberry has listened to its customers’ demands, joining the ranks of brands acting on behalf of parents everywhere to give this toxic nightmare the happy ending it deserves.”

Other companies who have already committed to the Zero Discharge of Hazardous Chemicals (ZDHC) in their supply chains include major retail, sportswear and luxury brands such as Adidas, C&AEsprit, G-Star Raw, H&MInditex, Jack Wolfskin, Levi Strauss, Li Ning, M&SNew BalanceNike, andPuma.