Value retailer C&A has joined forces with Brazilian sustainable fashion project Malha to find new ways to produce and consume fashion more sustainably and collaboratively.

The C&A Aposta project will work with ten brands over a ten-month period, with initiatives including incubating the new brands and developing an upcycling hub that will transform waste fabrics and unwanted clothing into new products, in addition to lectures and workshops.

Throughout the mentoring period, brands will have access to Malha's facilities, including the use of machinery, its showroom stores, and photographic studio.

The project is looking to work with fashion brands in the State of Rio de Janeiro with a focus on social, environmental, cultural or economic sustainability and innovation.

Inauguration of the project is scheduled for February 2017, with registration closing on 20 December.