Callaway Golf Company has signed a long-term licensing agreement with Sanei International to create and sell Callaway Golf apparel in Japan.

Sanei's expertise in the Asian market - where it already manages several high-profile apparel lines, including Pearly Gates, Natural Beauty, Vivienne Tam, Jill Stuart and Kate Spade - will be reflected in the apparel it produces for Callaway Golf. Japanese consumers will find familiar Asian sizing, quality and design details incorporated into the line.

Sanei will also launch a series of franchise shops that will specialise in selling the Callaway Golf apparel collection. The range will also be available at selected golf shops, department stores and Sanei's Pearly Gate shops.