Callaway Golf Company has formed a strategic alliance with Tour Golf Group, the company's exclusive licensee for Callaway Golf footwear.

Key details of the new agreement involve a long-term license extension, use of the Callaway Golf sales force in the US, and a coordinated marketing effort to further strengthen brand awareness and sales in the US.market.

George Fellows, Callaway president and chief executive officer, said: "We are pleased to expand the relationship with Tour Golf Group as part of our strategy to build key branded categories like footwear."

The Callaway Golf footwear collection is the product of an exclusive licensing agreement between the company and Tour Golf. Callaway Golf footwear is currently sold in more than 25 countries worldwide where other Callaway Golf products are sold.

Callaway Golf manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf, Top-Flite, Odyssey and Ben Hogan brands.