Mexican footwear company Capa de Ozono has turned to product lifecycle management (PLM) software to help reduce time to market while developing its fast fashion capabilities.

The company is among the largest fashion footwear retailers in Mexico, with 235 stores in more than 50 cities and more than 300 wholesale clients.

As a producer of affordable, fashionable footwear, it is increasingly pursuing a fast fashion strategy – and has been looking for ways to reduce the time it takes to get a product to market and develop a more robust development process.

"We need to increase the number of successful new designs we can produce in the shortest possible time," explains Luis Hernández, chief operating officer at Capa de Ozono.

"We realised that our product design and development process would become much more complex as a consequence of our business goals.

"We need a centralised and integrated information management platform that will allow us to effectively manage technical product information across all product development stages including sample management, quality review, verification and validation."

Capa de Ozono selected Centric Software for its new PLM tool.

"We expect to develop a footwear design and development process that will upscale our ability to deliver new designs in a shorter time period with reliable quality," says Hernandez. "With Centric, we are looking forward to reducing time to market, increasing our fast fashion capabilities and improving the integration and management of our product development process."