Carrefour is breaking new ground with Fitle and its virtual fitting room

Carrefour is breaking new ground with Fitle and its virtual fitting room

French hypermarket retailer Carrefour is offering its customers an online virtual fitting room service to “virtually” try on 40 items from its new Tex brand women's collection.

The new tool uses an app recently developed by start-up company Fitle, which lets users create a virtual 3D avatar of themselves from four photos taken from several different angles, together with information about their size.

Once the avatar has been created, they can visit the Tex website and start “virtually” trying on new items in the range. From here, however, they then have to visit a store to make a purchase.

Carrefour began testing virtual fitting rooms in six shopping centres last year, allowing customers to try clothing without putting it on. And in Villeneuve La Garenne in the northern suburbs of Paris, Carrefour has a virtual mirror which gives customers a 360° view of themselves and the option to generate a photo or video which they can then send to their friends and family or share on social networks.

The Tex collection is a leading hypermarket clothing brand and combines quality with style at low prices. The range has been reinvented for 2015 with a new slogan - “Well designed, well worn”.