Global lifestyle retailer Cath Kidston has named former Tapestry executive, Melinda Paraie, as CEO, succeeding outgoing boss Kenny Wilson.

Paraie, who is American, will leave New York for London when she joins the UK-based brand on 18 June to work on a handover with Wilson, who is leaving the company to lead British footwear brand Dr Martens.

She previously worked at Cath Kidston for a short period last year as part of a consulting project.

Currently serving as chief merchandising officer at New-York based jewellery company John Hardy, Paraie spent ten years of her career at Tapestry – formerly known as Coach - where she rose to become senior vice president for merchandising in North America. During her time at the group, she held various senior positions within the global merchandising and international direct-to-consumer and wholesale teams and has also previously worked at J.Crew, Gap Inc, Barneys, and Express.

William Flanz, chairman of Cath Kidston, said Paraie's years spent working in Asia made her the ideal candidate for Cath Kidston as Asia is the company's second-biggest market.

Paraie, meanwhile, believes the brand has a "fantastic growth story".

She adds: "Cath Kidston has a wonderfully light-hearted charm and modern appeal, and its cheerful story resonates with existing and new customers. As an American, I love the uniquely British characteristics of the brand which has worked so well in international markets and I am ready to now enhance the emotional connection which the brand has with its customers."