Canada's Caulfeild Apparel Group has partnered with Outland Denim, the profit-for-purpose premium Australian brand using jeans as a vehicle for social change.

In two transactions, Caulfeild Apparel has invested as a minority shareholder in Outland, and signed on as the North American distributor, beginning in the fourth quarter of 2017.

Outland jeans are manufactured in the brand's own facility in Cambodia by young women seeking sustainable employment and a tangible skill set after experiences of human trafficking, sexual exploitation and other human rights abuses. The seamstresses are trained in the craft of jean making while earning a living wage and engaging in other educational, "life-enhancing" opportunities to further protect them from vulnerability and exploitation.

"I am very excited to be involved in this brand personally and corporately," said Caulfeild president Michael Purkis. "Outland is a one-of-a-kind brand, a game changer, and like nothing I have seen before in the premium denim world. I know the North American consumer will appreciate the premium product and fit, and that the product will earn its place in the market on its own merits."

The socially-minded denim label Outland began its jean-making journey when founder James Bartle had a "fortuitous" encounter with an anti-trafficking group at a music festival in Australia. After travelling to Asia to learn more, he created the "Denim Project", which enabled rescued women who demonstrated an interest in sewing to put their new skills to use manufacturing denim jeans. The project was taken to scale to produce Outland Denim in 2016.

"Our chance encounter with Caulfeild in New York City last October has led to a strong alignment between our companies," he says. "We are excited to partner with a company that has a great historical record in the apparel industry and believe this alliance will be crucial in our endeavour to provide more employment opportunities and combat slavery."

Outland Denim is committed to sourcing the most ethically and environmentally sound raw materials in alignment with the world's best sustainability practices.