Centric Software has launched a new cloud-based product lifecycle management (PLM) solution specifically designed for small businesses, which the company says will help to “level the competitive playing field”.

Centric Cloud helps speed product development, improve costs and increase market responsiveness for retail, apparel and footwear firms. Like the Centric 8 PLM platform, developed for larger organisations, Centric Cloud packages extended PLM, including mobility and key industry learnings, but focuses on functionality tailored for small businesses.

Without big-company IT resources, smaller organisations have traditionally used off-the-shelf, cross-industry tools unsuited to the demands of fast-paced industries such as fashion, according to Centric. 

“Innovation in software and implementation methods has been driven by the needs of large businesses, but the end results – innovative technologies and proven best practices – are universal and adaptable,” said CEO and president Chris Groves.

Centric Cloud is available on a subscription basis or software as a service (SaaS). It can be configured remotely, hosted securely off-site, and no hardware has to be purchased and installed, reducing upfront costs, Centric added.