PLM solution provider Centric Software has promoted Humberto Roa as its vice president of innovation, with responsibility for leading its innovation, mobile and cloud initiatives. 

In his new role, Roa will oversee key projects such as Centric's suite of mobile PLM apps, driving the development of Centric Cloud PLM for small businesses and leading a new Innovation Lab.

Centric expects these innovations and projects to support growth opportunities and deepen customer relationships.

Roa most recently held the position of director of mobile products and innovation at Centric, after serving as a business consultant and product manager. 

"By exploring new and emerging technologies and working hand in hand with our customers, leading brands and retailers from around the world, we can develop innovative and improved tools to allow new, disruptive ways of working," Roa said. 

Prior to Centric, Roa served as a senior product manager at web giant Amazon. 

Centric launched its cloud-based product lifecycle management (PLM) solution for small businesses earlier this year, which the company believes will help to "level the competitive playing field".

Centric launches cloud PLM solution for small firms