Cotton and denim fabric maker Century Textiles & Industries in planning to branch out into jeans and casual wear according to local media reports.

The first products under the 'Denim by Century' brand, will be launched in April and will initially be available in 41 stores, DNA Money said.

Century Textiles, the flagship unit of the BK Birla Group, also plans to set up shops for the range in the next year.

The company says the domestic market for denim is growing at 15% year-on-year as consumers dress more casually.