• Alfred Chang has been named as president of teen apparel retailer Pacific Sunwear.
  • The news follows an announcement earlier this month that Golden Gate Capital has established a new operating company that will be composed of Pacific Sunwear and outdoor brand Eddie Bauer.

Teen sports and lifestyle retailer Pacific Sunwear has named Alfred Chang as president, responsible for the brand's design, merchandising, marketing, retail and e-commerce functions.

Chang, who joined PacSun in 2006 as senior buyer for men's merchandising, will report to Mike Egeck, CEO of PSEB, a new operating company composed of Eddie Bauer and PacSun.

Announced earlier this month, the PSEB Group will have a retail footprint of over 700 stores and is on-track for about US$1.5bn in combined total sales in 2018, including $400m in e-commerce sales, says the firm which will also invest additional equity in PSEB to support its growth.

"Alfred is a passionate and innovative brand builder, and we are pleased to name him president of PacSun. His contributions to PacSun – including growing the Men's business, cultivating brand partnerships, and leading overall brand strategy – have been instrumental to PacSun's recent success and have positioned the business well for future growth," said Egeck.

Chang added: "PacSun has experienced consistent growth in both its men's and women's divisions over the past two years, and significant opportunities lie ahead of us as we continue to enhance our customer experience and innovate on our marketing strategies. PacSun's curation of culturally relevant brands and styles remains our core strength, and I am excited to accelerate our growth by furthering our brand leadership and welcoming new customers to PacSun."

Meanwhile, PacSun also announced that Brie Olson has been named executive vice president and chief merchandising officer for both men's and women's divisions, and Joel Quill has been named vice president of stores. Both Olson and Quill will report to Chang.